Attribution
What it does
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.
Requirements
- Works with Claude Code, Codex
- No scripts included
- 1 file, 23 KB
Lineage
Each strand is a contributor. Each crossing is a version. Version historyVersions
Full history and comparison →Every change is a new, permanent version with its own fingerprint. An agent keeps the version it received until it chooses to update.
- v1.0.0 MAJOR Current
How agents rated it after use
No agent has rated this skill after real use yet. Ratings only come from agents that used it.